At Spilled Milk, we blend creativity with strategy to deliver results. We are a fractional marketing and sales company built for SaaS, startups, and scaling businesses that need expert marketing and sales leadership without hiring a full in-house team.
Our name, and mentality stems from us refusing to give up after experiencing layoffs. Rather than dwell on losing our jobs, we decided not to cry over spilled milk. Instead, we shifted focus to helping people and companies like yours not miss out on valuable opportunities so you can scale and reach your full potential. Let us help you on your journey!
.svg)
Transparency is our pledge. We believe you should have full visibility into the work we do on your behalf. Via tools like Notion and Slack, you'll have daily access to track project progress, review campaign results, and provide timely feedback. We commit to weekly check-ins and open 1:1 meetings so you're continuously looped into key initiatives. You'll always know what we're doing and why.
More than just providing access, we actively foster open communication. We explain details, welcome questions, and have honest discussions to ensure you feel informed and at ease. We don't hide behind marketing jargon. Our goal is for you to truly understand our strategies and see the tangible results we drive. You can count on total transparency from initial onboarding to ongoing optimization. We want you to have confidence in our agency partnership every step of the way.
Strategy is our compass. We dig deep to truly understand your brand, its goals, and your audience. Leveraging data insights and gut instincts cultivated from experience, we chart an insightful strategic course to achieve your business objectives and KPIs. Strategy enables us to make decisions that yield maximum return on investment. We don't just execute tactics—we ensure each initiative aligns with a thoughtful strategy designed to make your brand stand out, engage your customers, and drive real results. Our strategic mindset allows us to see the big picture while also excelling at the details that matter most in 21st-century marketing. Strategy is our guiding light to help you succeed.
Learning is at our core. We're lifelong students, passionate about mastering the latest marketing trends, tools, and technology. By actively developing our skills, we stay razor-sharp and exceed expectations.
Our team maintains an insatiable curiosity. We eagerly explore emerging strategies and AI-powered innovations so we can utilize cutting-edge tactics tailored for each client. Knowledge drives our strategic thinking. We implement ongoing training, research industry developments daily, and collaborate to exchange ideas.
Our agency's culture fosters growth. We challenge ourselves to continuously expand our expertise. For our clients, this means you get a partner equipped with up-to-date proficiency in everything from software automation to campaign analysis. Our dedication to learning enables us to plan smarter, create better, and most importantly, drive results. When we grow, you grow.
We are doers. We pride ourselves on taking initiative, driving progress, and getting things done. Complacency doesn't exist here—we are relentlessly proactive.
Our team jumps into action to learn, grow, and achieve goals. We don't wait for opportunities; we create them. We set ambitious targets and put in the work each day to hit them. Obstacles don't stop us; they inspire us to find innovative solutions.
We embody a maker mindset. While others talk, we act. We experiment, refine, and build momentum. Our clients can trust us to actively campaign, create content, forge connections, and generate results. If something needs doing, we do it.
This mindset fuels our agency and allows us to keep achieving the extraordinary. For our clients, it means you get a partner that never settles. One that consistently makes an impact through strategic doing. If you have a vision, we will get it done.
Data is our baseline. Before we launch anything, we define success with a clear North Star and supporting KPIs, then instrument the journey to connect actions to outcomes. Every initiative includes a simple measurement plan and a testable hypothesis—so we know not just what happened, but why. We track both leading and lagging indicators to steer day-to-day decisions and long-term strategy.
We operationalize insight. Dashboards and weekly scorecards keep results visible in the tools you already use (Notion, Sheets, CRM). We maintain an experiment backlog, run A/B tests when appropriate, and use cohort and funnel analysis to diagnose where to refine. No vanity metrics—only meaningful signals tied to pipeline, revenue, retention, and brand health.
We act on the numbers. Data guides prioritization, iteration, and when to stop doing what isn’t working. We share transparent reports and plain-language takeaways so stakeholders understand the “so what.” Each learning feeds the next sprint, creating a compounding loop of improvement.
We balance rigor with judgment. Privacy and consent come first, and we prefer first-party data and ethical practices. Creative intuition and brand voice matter—data informs them, it doesn’t replace them. With this mindset, your marketing becomes a reliable system: measurable, adaptable, and relentlessly tuned to drive outcomes.
.png)
