Cookie Policy

Spilled Milk Marketing

Website: https://www.spilledmilk.io
Last updated: 11/19/2025

This Cookie Policy explains how Spilled Milk Marketing (“Spilled Milk,” “we,” “us,” or “our”) uses cookies and similar technologies on our website, www.spilledmilk.io (the “Site”).For more information about how we process personal data, please see our Privacy Policy.

By clicking “Accept” on our cookie banner or continuing to use the Site (where permitted by law), you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They help websites work properly, remember your preferences, and understand how visitors interact with the site. Google for Developers.

‍Similar technologies (such as pixels, tags, and local storage) may also be used for similar purposes; collectively we refer to these as “cookies” in this policy.

2. Why We Use Cookies

We use cookies for the following purposes:

Strictly necessary: To operate the Site and enable core functionality (e.g., page navigation, security).
Preferences: To remember your settings and choices (e.g., language, cookie preferences).
Analytics: To understand how visitors use our Site and to improve content, design, and performance.
Marketing & advertising: To measure the effectiveness of our campaigns and, where applicable, to support advertising and retargeting.

Some cookies are set by us (“first-party cookies”); others are set by third-party providers whose services we use (“third-party cookies”).

3. Cookies and Tools We Use

Below is an overview of key third-party tools that may set cookies on our Site, along with what they do. The exact cookies and their lifetimes may change from time to time as providers update their services.

3.1 R2B2

We may use R2B2 (or its related platform) to support advertising and/or analytics, including programmatic or performance marketing activities. R2B2 uses cookies and similar technologies to deliver, optimize, and measure digital advertising and to understand user behavior in an aggregated way.
‍R2B2 states that it does not place sensitive or personal data in cookies and recommends that websites update their privacy/cookie documentation and ensure its tracking script is triggered in line with user consent where required.
For more details, please refer to R2B2’s own privacy/cookie documentation.

3.2 Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our Site (e.g., clicks, scrolls, navigation patterns) so we can improve usability and content. Clarity uses cookies (such as _clck and _clsk) to store a unique pseudonymous ID, link page views, and generate aggregated analytics.
‍In regions where consent is required (for example, the EEA, UK, and Switzerland), Clarity relies on a valid consent signal to run its full functionality and adjusts reporting when consent is not given.
‍You can learn more about Clarity’s cookies and privacy practices in Microsoft’s documentation.

3.3 Google Analytics

We use Google Analytics (GA) to measure and analyze traffic and usage on our Site. Google Analytics uses cookies to identify unique users across browsing sessions and to remember previous interactions with our Site.

These cookies may collect information such as:

Pages visited and time spent
Browser and device information
IP address (which may be truncated or anonymized in certain configurations)
Referring URLs and general location (e.g., city/region)

This information helps us understand how people use our Site and improve it. For more details on Google’s use of cookies, see Google’s “How Google uses cookies” and related resources.

Depending on your jurisdiction, Google Analytics cookies may only be set after you give consent via our cookie banner.

3.4 Google Tag Manager

We use Google Tag Manager (GTM) to manage marketing, analytics, and other tags on our Site. GTM itself generally does not use cookies or track users; instead, it helps deploy other scripts (such as Google Analytics, Microsoft Clarity, and advertising tags) which may place cookies on your device.

In some cases, GTM may set essential cookies in preview/debug mode for administrators only, which are temporary and related to testing tags rather than tracking visitors.

Because GTM can load analytics and marketing tools, it is configured to respect consent choices where required by law (for example, via a consent management platform or tag-level consent settings).

3.5 Calendly

We may use Calendly to allow visitors to schedule calls or meetings with us. When you visit a Calendly booking page (either directly on Calendly or via an embedded widget on our Site), Calendly uses cookies to identify you, sign you in, remember your preferences, and display appropriate cookie banners based on your region.

Calendly provides centralized cookie management for its website and booking pages, and visitors can adjust cookie preferences according to Calendly’s own controls and legal obligations (e.g., GDPR, CCPA).

For more information, please see Calendly’s Privacy Notice and cookie documentation.

4. Types of Cookies We Use

While exact cookie names and lifetimes may change, cookies used in connection with the above tools generally fall into the following categories:

Strictly Necessary Cookies: Required for the Site and certain embedded services (such as security or basic scheduling functionality) to work properly. These cannot usually be disabled via our cookie banner.
Analytics Cookies: Used by tools such as Microsoft Clarity and Google Analytics to collect aggregated information about how visitors use our Site (e.g., page views, time on page, navigation). These cookies help us improve the Site.
Marketing / Advertising Cookies: Used in connection with platforms such as R2B2 and certain Google tags to deliver, optimize, and measure advertising or marketing campaigns. These may track visits and interactions across websites to build aggregated audiences and measure performance.

Where laws require it (for example, in many jurisdictions for non-essential cookies), we request your consent before setting analytics and marketing cookies.

5. How You Can Manage Cookies

5.1 Via Our Cookie Banner or Settings

Where required by law, we present a cookie banner when you first visit the Site (and periodically thereafter). You can:

Accept all cookies
Reject non-essential cookies
Customize your preferences by category (where available)

You can change your preferences at any time by revisiting the banner or cookie settings (if provided on the Site).

5.2 Browser Settings

Most browsers allow you to:

Delete cookies
Block cookies from specific sites
Block all cookies
Receive a warning before cookies are stored

The exact steps depend on your browser (e.g., Chrome, Firefox, Safari, Edge). You can usually find instructions in your browser’s “Help” or “Settings” section. Deleting or blocking cookies may affect how our Site functions.

5.3 Third-Party Opt-Outs

You may also be able to manage your preferences directly with certain third-party providers (e.g., Google, Calendly) or via industry opt-out tools where applicable (for example, network advertising opt-out mechanisms). Please refer to each provider’s privacy and cookie documentation for specific options.

6. Legal Bases and Regions

Our use of cookies and the legal basis for doing so may vary by region:

In some jurisdictions, we rely on consent for non-essential cookies (e.g., analytics, marketing).
In other cases, we may rely on legitimate interests for certain analytics or operational cookies, where permitted by law and where your rights and freedoms are not overridden.

For visitors from the European Economic Area (EEA), the United Kingdom (UK), Switzerland, and other regions with similar rules, non-essential cookies (including most analytics and marketing cookies) are typically not set unless and until you consent via our banner or settings.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect:

Changes to cookies we use
Changes in applicable laws or guidance
Updates to our tools and services

When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we will notify you and/or seek your consent again for material changes.

15. Contact Us

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us at:

‍Spilled Milk Marketing
Website: https://www.spilledmilk.io
Email: info@spilledmilk.io