SpinifexIT

2022 | B2B SaaS | Events Marketing

Client

SpinifexIT builds SAP- and SAP SuccessFactors-native solutions that simplify complex HR, payroll, and employee document workflows. Its Easy Suite (e.g., reporting, document generation, cloning/migration, and payroll control center add-ons) helps customers accelerate implementations, improve compliance, and get clean, auditable data flowing between SAP HCM, Employee Central, and S/4HANA. With 20+ years in the ecosystem and global reach, SpinifexIT is an SAP partner focused on making HXM processes faster, more reliable, and easier to govern.

Overview

Engaged to lead global demand generation, primarily for North America with support for EMEA and APAC. Scope included on-site events in the U.S. and virtual support abroad, with a special focus on the flagship industry event, SAP SuccessConnect.

Services Delivered

Events Strategy
Events Planning
Events Coordination
Events Logistics
Vendor Management
Email Marketing
Sales Enablement

Inventory Management
Budgeting
Event Booth Design
Demand Generation
Vendor Negotiation
Account Based Marketing (ABM)

Strategies

Global Demand Gen Program

Built an agency-led engine covering events strategy, planning, and execution across NA/EMEA/APAC.
Integrated email marketing and social media to warm targets pre-show and sustain momentum post-show.

Flagship Events Orchestration (SAP SuccessConnect)

Developed a clear events strategy and sales-enablement plan tailored to SuccessConnect.
Operated a booth presence plus meeting lounge for 1:1 sales conversations; hosted team events and a client/prospect happy hour to deepen relationships.

Engagement Design & Lead Magnets

Built a custom in-booth game with a live leaderboard + prize to drive foot traffic, repeat visits, and lead capture through friendly competition.

Operations, Vendor & Budget Stewardship

End-to-end logistics & coordination, inventory management, vendor negotiation/management, budget ownership, and graphic design support to ensure consistent, on-brand delivery worldwide.

Sales Enablement & Alignment

Created onsite playbooks and provided enablement support so the sales team could convert booth interactions into qualified meetings and next steps.

Tools Used

Monday, Microsoft Products, Miro, Adobe Illustrator, Salesforce.

Results

Achieved a 155% improvement in attendance rate for a flagship happy hour.
Reached a 74% RSVP → attendee conversion for that event.
Successful events hub rollout that catalyzed company-wide migration to Notion for project and documentation management.