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Spilled Milk Agency

Event Marketing & Management

Be the brand they remember.

You focus on the conversations. We handle everything else: the strategy, the booth, the floor, the follow-up, so every event leaves attendees remembering you.

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Why events, why now

Memorable experiences lead to memorable deals.

The companies that invest in events and create real, memorable experiences for attendees are the ones who'll stay ahead in this AI era. And that takes more than a tablecloth and a pack of flyers. People want community, experiences, and real relationships more than ever, now that remote work and AI have become the norm. When you thoughtfully craft those attendee experiences, you create lasting impressions that keep paying off long after the show floor doors close.

What we do

Get expert event support for trade shows, conferences, happy hours, team retreats, private events

Operations and project management

Success is determined before you set foot at the event. Getting the right systems, processes, and tracking in place beforehand makes follow-up faster once it ends.

Strategy and pre-show outreach

Strategy isn't a one-off, and your events shouldn't be either. Set your goals across the whole calendar of events, and set your team up to win by booking on-site meetings with your high-value targets.

Booth design and attendee experience

First (or hundredth) impressions matter. A booth that leaves attendees talking long after the show keeps you top of mind when post-event outreach kicks off.

On-site support

Don't have an “event eye” on the team? Get on-the-ground support with booth setup, teardown, mid-show restocks, and shipping and receiving.

Full logistics and storage

Clear out your office (or home closet). We'll store your event supplies, manage your inventory, and get everything to the show floor and back.

Post-show coordination and reporting

Get an in-depth look at how your event performed, and make sure the whole organization is prepped and ready to dig into follow-up.

From the floor

Create unforgettable experiences at your events

  • Design mockup previewing a Spilled Milk trade-show booth: a dark display wall reading 'Be the brand AI picks and buyers remember' beside a branded counter. A preview render, not a real event.
  • This is an example of a medium-sized booth for a FinTech SaaS startup at SHRM 2023.
  • This is an example of a medium-sized booth for a FinTech SaaS startup at SHRM 2023.
  • This is an example of a small conference booth for a FinTech SaaS startup at BenefitsPro 2023.
  • This is an example of a small conference booth for a FinTech SaaS startup.
  • This is an example of a medium-sized booth for a FinTech SaaS startup at SHRM 2023.
  • This is an example of a medium-sized booth for a FinTech SaaS startup at SHRM 2023.
  • This is an example of a small conference booth for a FinTech SaaS startup.
  • This is an example of a happy hour event hosted at a local restaurant and bar in Chicago, Illinois for a FinTech SaaS startup.
  • This is an example of a happy hour event hosted at a popular local restaurant and bar in San Francisco for a FinTech SaaS startup.
  • This is an example of a happy hour event with a massage experience hosted at a popular local restaurant and bar in San Francisco for a FinTech SaaS startup.
  • This is an example of a custom masseuse experience offered to guests at a happy hour.
  • This is an example of a signature drink, a custom drink menu, and custom conversation-starter napkins planned for a happy hour.
  • This is an example of a signature drink and a custom drink menu.
  • This is an example of a branded table at a happy hour event for a FinTech SaaS startup.
  • This is an example of a custom small-bites menu, a postcard, and conversation-starter napkins planned for a happy hour.
  • This is an example of 10x10 booth backdrop branding for a healthcare SaaS startup. A design preview render, not a real event.
  • This is an example of event roll banner branding for a healthcare SaaS startup. A design preview render, not a real printed banner.
  • This is an example of a 10x10 booth backdrop rebrand for a recruiting SaaS company. A design preview render, not a real event.
  • This is an example of a medium-sized conference booth for 12Twenty.

The Spilled Milk booth is an example of how we preview booths for you, not a real booth from a real event. The other mockups shown are previews too. Every other photo is the real thing: real booth designs, booths, and happy hour events.

How we work

We build your event strategy, then run it for you.

  1. 1

    Discover

    How you run events today, your goals, your tools, and the shows on your radar.

    Discovery call to understand how they currently run events, their goals, the gaps they feel, current processes and tools, and events attended, attending, and considering.
  2. 2

    Align

    We sit with sales and marketing to hear what they need and what’s worked.

    Meet with their sales and marketing teams to learn how events are handled in their spaces, what they want, what’s made the most impact, and what’s missing.
  3. 3

    Strategize

    A tailored events strategy built around your goals and the gaps we find.

    Build a tailored events strategy aimed at their goals and the gaps both teams identify.
  4. 4

    Plan

    We agree on strategy, budget, and timelines.

    Agree on strategy, budget, roles, expectations, and timelines.
  5. 5

    Execute

    We come in and run it with your team, start to finish.

    Spilled Milk and the client execute the event together.

Here's what you get

  • Event strategy
  • Event budgeting
  • Event operations
  • Event coordination
  • Sales & marketing support
  • Booth design
  • Experiential activation
  • Logistics & storage
  • Pre-show training
  • Post-show lead routing
  • Post-event reporting
  • On-site support+ add-on

Who it's for

Brands that want events to pay back.

  • Brands sending teams to industry trade shows and category conferences.
  • Brands hosting field events, customer summits, or executive dinners.
  • Teams tired of the status quo and not hitting their event goals.

Make your next event the one that pays back.

Let's chat